Because, at Alan Jones Design, your Brand comes first, and design is king. Us humans get very sentimental about the companies we start. We think everyone feels the way we do about our products and services, but they don't. Most people don't care at all whether your business lives or dies... Until they become fans, and form a tribe, that is. And that cannot happen until you have a strong, singular, memorable, and consistent Brand Identity. Design must be king when you're busy branding! As Simon Sinek says: "People don't buy what you do, they buy why you do it."